Active Decisions and Pro-Social Behavior: A Field Experiment on Blood Donations

IZA Logo
   

IZA Seminar

Place: Schaumburg-Lippe-Str. 9, 53113 Bonn

Date: 13.04.2006, 12:15 - 13:30

   

Presentation by 

Lorenz Götte (University of Bonn)
   

Abstract:

In this paper, we propose a decision framework where people are individually asked to either actively consent or dissent to some pro-social behavior. We hypothesize that confronting individuals with the choice of engaging in a specific pro-social behavior contributes to the formation of issue-specific altruistic preferences while simultaneously involving a commitment. The hypothesis is tested in a large-scale field experiment on blood donation. We find that this "active-decision" intervention substantially increases the stated willingness to donate blood, as well as the actual donation behavior of people who have not fully formed preferences beforehand.

   
Download complete paper   
   
For more information, please contact seminar@iza.org